BBO's Sportsgear Co. was founded in Cincinnati, Ohio in 1998 and based on the values and principles to provide something for everyone in sports, casual and outerwear. What does BBO's stand for? Best of the Best Outerwear & Sportsgear. Our trademark says it all, the little running man logo symbolizes a person who is active, on the go, into sports, on their way to get ahead, striving to move forward. That's what Best of the Best is! That's what BBO's is! Best of the Best no less and for our customers we pride ourselves in giving you Best of the Best quality, service and delivery of this unique line of sportswear. Best of the Best Outerwear & Sportsgear. This is our commitment to you as our customer.